Melissa & Doug is an American company founded in 1988. Their Mission is to Provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.
There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. To be creative. To be bold. To be bored. To just . . . be. Today, our overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why they're committed to making products that inspire open-ended thinking and encourage kids to see new possibilities. It’s part of their bigger vision to Take Back Childhood. Because by giving children a true childhood, we give them a path to realising their full potential!
They make toys and other products that offer Countless Ways To Play. They believe the best playthings are often simple concepts that inspire children to come up with their own twists. With everything they create, they hope to encourage: Free Play, Creativity, Imagination, Learning, Discovery